When I’m missing in action here on the blog, usually that is exactly what is happening…I’m in action…somewhere…and I can’t talk about what I’m doing for months! One of the hats I wear is as stylist for various magazines, individuals and in this case, a yarn company, Berroco. It really is a dream come true to work with one of the most talented knitwear designers alive, Norah Gaughan, creative director at Berroco, who I have admired since I first picked up a knitting magazine! Styling is a lot of work – challenging and fun all at the same time! We shoot up to 80 items over the course of 4 days. In March we shot the five Berroco booklets for Fall 2012, which are out now! I love working with groups of people, everyone bringing their own expertise to the project. The Berroco team is amazing and photographer Chris Vaccaro and his crew always get the shot. While things seem calm and serene in the images, this is what you get just out of shot.
Camera gear, racks of clothes, a table full of accessories…ordered chaos. Norah and I will spend the evening before selecting wardrobe for each piece we intend to shoot the following day. That means all garments and accessories. We group them together in the order we imagine we’ll shoot them. Next day when the models arrive, we’ll try things on as we go and alter our choices if need be. When we shoot on location like this, my job also requires me to be like the Girl With the Pearl Earring, I memorize the space before we go in so I can put things back just the way they were.
Watch out! When we do get a wee bit of down time…the camera might just turn on you. Here is the amazing Amanda Keep, Norah’s assistant and a designer in her own right (those are here darling mitts above) Norah Gaughan Designer Supreme and groovy-cool funny-fun Cheyeanne Timperio makeup artist; sitting down…a thrilling prospect after a long day!
The new berroco books are gorgeous!